# Allswell: The Doors, Drawn in Their Own Colors This is the named companion to [[Telehealth Log-In Case Study]]. That piece keeps the practice anonymous and argues the shape of the front door. This one takes the argument to Allswell, a queer-founded, trauma-informed telehealth therapy practice in-network with Medicaid across Maryland, Virginia, and DC, and draws the door in the practice's own design system, on the patient side and the provider side, with every control sitting next to the consequence it governs. **What I pulled from their pages.** A display face with a black stroke and a hard offset shadow, a light slab serif for everything else, pill buttons with two-pixel black borders in green, blue, yellow, and pink, paper and hot pink as the grounds, and the consult form's small uppercase labels. The consult form already asks the two right questions, "what we should call you" and "anything you're hoping for in a therapist," and it asks them after a phone slot and before coverage. **What I found at the door.** The portal log-in today is a grey card in a different typeface, email and password, a blue focus ring, "Welcome Back." The brand drops at the door, which is the wrong place to drop it for a practice whose promise is that you will not have to explain yourself. The screens below keep the two good questions and move the door. ![[telehealth-mock-patient-door.png]] **Log-in, front door, coverage and match.** The log-in leads with a passkey and offers a one-time code, and the first-time path starts with where you are and who covers you, and asks for a credential only at booking. The front door answers eligibility in the same sitting, a 270/271 that knows Maryland Medicaid carves behavioral health out to an administrative services organization, and shows three people who are licensed in the state and enrolled with the plan, with real availability, before any account exists. ![[telehealth-mock-patient-return.png]] **Book, reminder, threshold.** Booking is where the account is born, and it is also where the chosen name, pronouns, the name on the card, and the safe-contact rules get set once. The reminder reads as neutral on a lock screen, in wording the patient picked. The threshold asks where you are, because Rae's license follows the patient's location, shows the consent state for this session, and lists what Rae already knows. Session one starts without the explaining that drove the patient here. ![[telehealth-mock-provider.png]] **Apply and readiness.** The therapist application is state-parametric from its first screen and returns an honest estimate, including the fact that Maryland Medicaid will not pay a pre-licensed clinician outside a licensed facility. The readiness view is the queue between hired and billable with a clock and an owner on every row, a "matchable right now" panel per state and payer, and the stamp that every session carries: licensed, enrolled, supervised, on the date of service. **What the screens would measure.** Return-login success and time to join, eligibility pass rate by payer with a failure reason, alliance score at session one, time-to-first-patient by state, payer, and license tier, and how much of the bespoke promise patients reach for: chosen name, pronouns, safe-contact rules. The full list and the reasoning sit in the parent piece. ## Links - [[Telehealth Log-In Case Study]] - the argument these screens are drawn from - [[Kaiser Permanente Case Study]] - where I learned the cost of moving regulated data - [[UX - Controls Near the Consequence]] - the rule every screen above follows *Mock screens, September 2026. Allswell's marks and design system are theirs; the flow, the copy, and the therapists on the screens are invented for this study.*