**Context:** These OKRs cover the 6-week dev sprint and first 2 weeks of user testing. The goal is **hypothesis validation**, not broad growth. ### **Objective 1: Validate the core "frictionless capture" loop.** _This Objective proves our core hypothesis: users will capture more insights if friction is near-zero. This is our North Star._ - **KR 1 (Engagement):** Achieve an average **Capture Rate** of > 2.0 (i.e., users save at least 2 items per session). - **KR 2 (Habit Formation):** Achieve a **W1 Retention** rate of > 20% for the initial user cohort. - **KR 3 (Frictionless Validation):** Achieve > 50% of all captures (words + quotes) being initiated from the **lock screen**. ### **Objective 2: Ship a stable, non-interruptive v1 demo that delights users.** _This Objective focuses on execution and quality. A buggy app breaks the "non-interruptive" flow and invalidates the hypothesis._ - **KR 1 (Execution):** Launch the v1.0 build to the Play Store internal test track **within the 6-week timeline**. - **KR 2 (Quality):** Maintain a **99.5%+ crash-free user rate** for the v1.0 app. - **KR 3 (Accuracy):** Achieve a **Quote Accuracy** (non-deletion) rate of > 90%, validating the speech-to-text verification flow. ### **Objective 3: Establish a foundational feedback loop with our target users.** _This Objective moves us from _shipping_ to _learning_. The demo's purpose is to get qualitative feedback for a v2 roadmap._ - **KR 1 (User Acquisition):** Onboard **100+ active users** from our target communities (e.g., r/books, r/readwise). - **KR 2 (Qualitative Insight):** Complete **10** 1-on-1 user interviews with users who have completed at least 3 sessions. - **KR 3 (Quantitative Insight):** Achieve a **> 4.0/5.0** average rating on an in-app "How useful is this tool?" survey.